System1 at Cannes - System1 Group

The Stars of the Show

Tuesday the 23rd of June, 6pm – 11pm

Back for a third year, we’re returning to Cloud 9 Baoli for an exclusive evening of cocktails, canapés, and live fireside chats. Join some of marketing’s most influential voices, including Jon Evans, host of Uncensored CMO, Andrew Tindall, System1’s Chief Growth Officer – Advertising, Orlando Wood, System1’s Chief Creative Officer, the brilliantly unfiltered Professor Mark Ritson, and Global Street Art’s Lee Bofkin, with more names still to be announced.

Join us again for an unmissable night!

Date: Tuesday the 23rd of June
Time: 6pm – 11pm
Location: Cloud 9 rooftop at Baoli, Cannes

As capacity is limited, registration does not guarantee entry. If your place has been accepted, you will receive a confirmation email and calendar hold.

Curious what you can expect? Check out snapshots from last year’s event!

At the Palais

This year, we’ll be heading back to the Palais, appearing on the iconic stage to share exclusive new research. If you’ve got a pass, these are the presentations you don’t want to miss:

The Creator Effectiveness Playbook

Who? Andrew Tindall, System1 & Eugene Healey, Studio EH

Where? Rotonde Stage

When? 1:45 – 2:15pm on Thursday, June 25

What? This session will move the conversation on from "Can creators build a brand?" to "How can creators build MY brand?", as System1's Andrew Tindall and brand strategist Eugene Healey will reveal major new research from WPP Media, System1 and TikTok spanning hundreds of creator ads and millions of consumer responses. Expect actionable insight on attention, emotion, brand recognition and how to choose and brief creators more effectively.

The report launches during the talk. Pre-register now and we'll send it straight to your inbox when it goes live.

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The Startling Power of Surprise

Who? Adam Morgan, eatbigfish & Jon Evans, host of Uncensored CMO

Where? The Forum

When? 3:45 – 4:15pm on Wednesday, June 24

What? Surprise isn't just an executional device. It's a strategic tool and a powerful multiplier for advertising effectiveness. Uncensored CMO's Jon Evans and eatbigfish's Adam Morgan will explore how and when to use it to drive stronger results, featuring original research and System1 data.

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Throughout the Week

System1 will be sharing even more insights along the promenade throughout the week.

Mail Unleashed Live

Who? Andrew Tindall, Chief Growth Officer, System1; Rory Sutherland, Vice Chairman, Ogilvy; Claire Sadler, CMO, BHF & WACL President — hosted by Marketreach

Where? Pantiero Terrace

When? 11:00am – 1:00pm on Tuesday, June 23

What? In a world of algorithmic feeds and digital overload, physical mail is having a moment. Mail Unleashed Live brings together leading voices in effectiveness, behavioral science and brand marketing to explore why mail continues to cut through where digital struggles.

Building on Marketreach's Mail Unleashed video series, this special live edition unpacks the tangibility of mail, its proven commercial impact, and why physical media may be one of the most undervalued tools in the modern marketer's arsenal.

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The Great Unlearn

Who? Andrew Tindall, Chief Growth Officer, System1; Sandra Andrews, CMO, Microsoft Surface; Jordan Schwarzenberger, CEO & Founder, Arcade — moderated by Becky Owen, Group CMO, Billion Dollar Boy, hosted by Billion Dollar Boy and FiveTwoNine

Where? Marea Rooftop, Canopy by Hilton

When? 1:45pm – 2:05pm on Wednesday, June 24

What? As audiences shift and social evolves, legacy systems built for consistency and scale are colliding with the speed, instinct and cultural responsiveness that creator-led marketing requires.

In this session, Andrew Tindall joins Sandra Andrews and Jordan Schwarzenberger to explore what that shift looks like in practice: from the effectiveness data behind creator-native content, to the organisational changes leading brands are making internally, and the partnerships helping them move faster and create work that truly resonates.

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Audio: The Campaign Catalyst

Who? Andrew Tindall, Chief Growth Officer, System1, joining Mark Ritson, Marketing Professor and MiniMBA Founder, hosted by Radiocentre and Commercial Radio and Audio Australia

Where? LBB Beach

When? 2:30pm – 3:30pm on Tuesday, June 23

What? Audio's role in advertising effectiveness takes centre stage as Radiocentre and Commercial Radio and Audio Australia present new analysis carried out by System1.

Drawing on 1,850 campaigns from the Effie marketing effectiveness database across eight years and four markets, the session makes the case for audio as a genuine campaign catalyst.

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Let’s Grab a Coffee (or a Beer)…

Our team will be on the ground all week, so please drop us a message if you’d like to chat!

UK/EU

Sara Zanjani, Business Development Director
Johan ten Houten, Creative Agency and New Business Director
Pierrick Schadt, European New Business Manager

US

Devra Jacobs, General Manager US
Yasmine Zavahir, VP, Global Creative and Media Partnerships
Alex Carantza, VP Americas

LATAM

Renata Buess, Partnership Director, Americas

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The Stars of the Show

At the Palais

The Creator Effectiveness Playbook

The Startling Power of Surprise

Throughout the Week

Mail Unleashed Live

The Great Unlearn

Audio: The Campaign Catalyst

Let’s Grab a Coffee (or a Beer)…

UK/EU

US

LATAM

Request a demo with one of our experts

Request a demo
with one of our experts